BOOKLETS, ADVERTISING AND HOW TO


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1945 ADVERTISEMENT “I KNOW A TOP SECRET!”
1945 “CANDID CAMERA SHOTS – LIONEL TRAINS IN ACTION”
1946 “PLANS AND BLUE PRINTS FOR LIONEL MODEL RAILROADERS”
1946 “SCENIC EFFECTS FOR MODEL RAILROADS”
1947 “FUN WITH LIONEL MODEL RAILROADING”
1947 “AN IDEAL LIONEL MODEL LAYOUT”
1947 “LIONEL R. R. GUIDE”
1948 “SENSATIONAL NEW LIONEL DIESEL LOCOS” AD
1948 “KNOW YOUR TRAINS!”
1948 PAPER CITY
1948 3-D POSTER & GLASSES
1948 CONSTRUCTION SET FLYER
1948 DETAILED LAYOUT DIAGRAM
1949 TRAIN LAYOUT PLANNING BOOK FOR “POP”
1949 LIONEL APPROVED SERVICE STATIONS
1949 LIONEL TRACK LAYOUTS
1949 ART PRINTS OF 19th CENTURY LOCOMOTIVES PRESENTED BY LIONEL
1950 THE MAGIC OF LIONEL MAGNE – TRACTION
LIONEL TRAINS GOLDEN ANNIVERSARY 1900 – 1950
1950 PRICE LIST
1950 RAILROADING IS FUN
1951 “ROMANCE OF MODEL RAILROADING WITH LIONEL TRAINS”
1951 RAILROADING IS FUN
1952 OFFICIAL BOOK OF RULES FOR MODEL RAILROADING
1952 JOE DIMAGGIO POSTER
1952 PAPER CITY
1952 RAILROADING IS FUN
1953 “TRACK LAYOUTS FOR LIONEL
1953 BUILD YOUR LAYOUT
1953 GREEN LIGHT DEALER ADS
1954 “LET’S PLAN THE FINEST LIONEL LAYOUT IN TOWN!”
1954 “LIONEL APPROVED SERVICE STATIONS”
1954 TRAINS & ACCESSORIES
1954 HELLO POP COUPON OFFER, BREAKFAST CARD
1955 TEMPLATES, PEEL-OFF “FOR O27 LAYOUTS”
1955 “BUILD YOUR LAYOUT” CATALOG INSERT
1956 SALESMAN’S WHOLESALE PRICE LIST
1956 LENNY THE LION MASK
1957 AN EXCITING PANORAMA OF RAILROADING (Ver. 1)
1957 AN EXCITING PANORAMA OF RAILROADING (Ver. 2)
1957 INTRODUCING SUPER O
1958 HOW TO FIT BIG LAYOUTS FORM 1651
1958 AN EXCITING PANORAMA OF RAILROADING
1959 5 X 9 “027” SHOWROOM DISPLAY FORM 1841
1960 “LIONEL TRACK LAYOUTS FOR “027”, SUPER “O” AND HO GAUGES” (Ver. 1)
1960 “LIONEL TRACK LAYOUTS FOR “027”, SUPER “O” AND HO GAUGES” (Ver. 2)
1962 PLANNING GUIDE FOR DEALER’S DISPLAYS
1962 LIONEL TRACK LAYOUTS
1963 PURCHASE ORDER FORM
1965 “LIONEL LAUNCHES THE U-DRIVE BOAT ON ITS OWN WATERWAY”
1965 ORDER FORM
1965 SALESMAN’S PACKAGE SHEETS
1965 PROJECT X – HELIOS
1965 HELIOS IS HERE
1968 ADVANCE FLYER
MISCELLANEOUS INTERNAL POSTWAR PAPER


1945 ADVERTISEMENT “I KNOW A TOP SECRET!”


1945 “CANDID CAMERA SHOTS – LIONEL TRAINS IN ACTION”


1946 “PLANS AND BLUE PRINTS FOR LIONEL MODEL RAILROADERS”


1946 “SCENIC EFFECTS FOR MODEL RAILROADS”


1947 “FUN WITH LIONEL MODEL RAILROADING”


1947 “AN IDEAL LIONEL MODEL LAYOUT”


1947 “LIONEL R. R. GUIDE”


1948 “SENSATIONAL NEW LIONEL DIESEL LOCOS” AD


1948 “KNOW YOUR TRAINS!”


1948 PAPER CITY


1948 3-D POSTER & GLASSES


1948 CONSTRUCTION SET FLYER


1948 DETAILED LAYOUT DIAGRAM


1949 TRAIN LAYOUT PLANNING BOOK FOR “POP”


1949 LIONEL APPROVED SERVICE STATIONS


1949 LIONEL TRACK LAYOUTS


1949 ART PRINTS OF 19th CENTURY LOCOMOTIVES PRESENTED BY LIONEL


1950 THE MAGIC OF LIONEL MAGNE – TRACTION


LIONEL TRAINS GOLDEN ANNIVERSARY 1900 – 1950


1950 PRICE LIST


1950 RAILROADING IS FUN


1951 “ROMANCE OF MODEL RAILROADING WITH LIONEL TRAINS”


1951 RAILROADING IS FUN


1952 OFFICIAL BOOK OF RULES FOR MODEL RAILROADING


1952 JOE DIMAGGIO POSTER


1952 PAPER CITY


1952 RAILROADING IS FUN


1953 “TRACK LAYOUTS FOR LIONEL”


1953 BUILD YOUR LAYOUT


1953 GREEN LIGHT DEALER ADS

Each page is full newspaper page size
Available to dealers as “mats”


1954 “LET’S PLAN THE FINEST LIONEL LAYOUT IN TOWN!”


1954 “LIONEL APPROVED SERVICE STATIONS”

1954 TRAINS & ACCESSORIES


1954 HELLO POP COUPON OFFER, BREAKFAST CARD


1955 TEMPLATES, PEEL-OFF “FOR O27 LAYOUTS”

Form 1061 Rev. 11-55 upper left, one 8-1/2 X 11″ page


1955 “BUILD YOUR LAYOUT” CATALOG INSERT


1956 SALESMAN’S WHOLESALE PRICE LIST


1956 LENNY THE LION MASK


1957 AN EXCITING PANORAMA OF RAILROADING (Ver. 1)

Dealer sheet marked “Form No. 1763”


1957 AN EXCITING PANORAMA OF RAILROADING (Ver. 2)

Front

Back
Form 1749 11/57


1957 INTRODUCING SUPER O


1958 HOW TO FIT BIG LAYOUTS FORM 1651

Dealer Form circa 1958


1958 AN EXCITING PANORAMA OF RAILROADING

Form No. 1763


1959 5 X 9 “027” SHOWROOM DISPLAY FORM 1841

Form 1841 3-59


1960 “LIONEL TRACK LAYOUTS FOR “027”, SUPER “O” AND HO GAUGES (Ver. 1)”

NOTE – Price on Cover


1960 “LIONEL TRACK LAYOUTS FOR “027”, SUPER “O” AND HO GAUGES” (Ver. 2)

NOTE – Without price on cover


1962 PLANNING GUIDE FOR DEALER’S DISPLAYS


1962 LIONEL TRACK LAYOUTS

Front

Back


1963 PURCHASE ORDER FORM

Front

Back


1965 “LIONEL LAUNCHES THE U-DRIVE BOAT ON ITS OWN WATERWAY”


1965 ORDER FORM

Form No. 160 10- 15 6/65


1965 SALESMAN’S PACKAGE SHEETS

4 Page Fold-Out #1


1965 PROJECT X – HELIOS

Courtesy of Ken Morgan


1965 HELIOS IS HERE

Courtesy of Ken Morgan


1968 ADVANCE FLYER

Front

Back


MISCELLANEOUS INTERNAL POSTWAR PAPER


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